New Clean at Sephora category. How is Clean-Beauty gaining space?

For several years, Sephora has provided online shoppers with a quick way to check whether a product contains parabens, sulfates, and phthalates, with the intention to make the process easier they’ve created the new category Clean At Sephora. This is a small but useful method that can quickly remind those who avoid the use of a few controversial ingredients, but as consumers’ awareness of ingredients increases.


Sephora created this category to provide a special space for beauty brands that care about avoiding harmful ingredients: especially clean brands that focus on climate promises, sustainable procurement, responsible packaging, and environmental dedication.

To know more about Clean-Beauty products visit our blog: What is Clean-Beauty? – (sourcing-lab.com)

What is the Clean At Sephora Standard?

Sephora created the best curation of clean products to make sure the clients have the best products in the palm of their hands.

Since its launch, they have continued to improve our product portfolio through scientifically supported innovations and the elimination of more unwanted ingredients. This means that their Clean seals have the highest standards in the entire industry.
Does not contain phthalates
Does not contain formaldehyde or formaldehyde release agents
Free of oxybenzone and octoxylate
Does not contain hydroquinone
Does not contain triclosan
No coal tar
Methyl isothiazolinone-free
Does not contain insoluble plastic beads
And more: For a complete list of excluded ingredients,


Since its launch, they have continued to improve our product portfolio through scientifically supported innovations and the elimination of more unwanted ingredients. This means that their Clean seals have the highest standards in the entire industry.


Does not contain phthalates
Does not contain formaldehyde or formaldehyde release agents
Free of oxybenzone and octinoxate
Does not contain hydroquinone
Does not contain triclosan
No coal tar
Methyl isothiazolinone-free
Does not contain insoluble plastic beads.

You can see the full list of excluded products below: Best Clean Beauty Products 2021 | Sephora

What’s the Story of Clean at Sephora?

When the Clean at Sephora program was launched on June 1, 2018, the beauty retailer required brand products to be free of 13 ingredients that were considered problematic, ranging from mineral oil and parabens to oxybenzone and paraben Diphenol. At that time, only 50 brands and 2,000 applicable products met the standard. A Sephora spokesperson told Shopping that obtaining a clean seal at Sephora does not involve payment or advertising at Sephora.


More than a year later, in July 2019, Sephora expanded its “no formula” list to include more than 50 ingredients, and now lists ethanolamine and butylated hydroxyanisole (BHA). In the same year, the beauty giant’s own brand Sephora Collection began selling relatively affordable Clean in Sephora-approved products for $20 or less.
Entering a new decade in 2020, 67 brands have obtained Sephora Clean Standard, the company has now more than 1680 products on the list. . A few notable and recent additions include Black-owned businesses like LYS BeautyQhemet Biologics and Topicals. There are also women-founded cosmetics brands like Merit and Westman Atelier, the latter launched by makeup artist Gucci Westman.

SOURCING-LAB IS KEEPING INSIDE THE TREND AND THAT’S WHY WE LAUNCHED A FULL LIST OF PRIVATE-LABEL COSMETICS AVAILABLE FOR OEM AND REBRANDING WHICH A CLEAN AT SEPHORA! CHECK BELOW

Pure Cleansing Gel to Foam

One Point Pure Cleansing Gel to Foam A mild foaming cleanser with a plant-derived gel formula that gently moisturizes delicate skin.

▪ EWG All green 97% mild cleanser with natural ingredients containing only hypoallergenic cleansing ingredients

▪ Gentle cleansing without irritation with microbubbles formed from the cleansing gel

▪ Vegan/ Reach/ Clean at Sephora (2020) Conformance Prescription

Turmeric Revitalizing Cream

One Point The antioxidant energy of turmeric & camellia awakens the skin and fills it with vitality and vitality. Anti-aging cream containing the secrets of skin beauty handed down from ancient times

▪ A melted cream texture that is absorbed into the skin like ice cream melts.

▪ Elastic moisture that lasts for a long time refreshingly by filling the inner moisture without stickiness.

▪ EWG All green/ Reach/ Vegan/ Clean at Sephora(2020)/Prop 65 conformity prescription.

Red Ginseng Eco Serum

One Point Complete healthy skin base with upcycling red ginseng prebiotics! The number of ingredients is light, the effect is strong! Simple Biome Ampoule Key Benefits Red Ginseng Eco Serum

▪ Red ginseng gourd, discarded after manufacturing red ginseng, is reborn as powerful prebiotics through upcycling.

▪ Excellent moisturizing power of natural polysaccharides > A natural moisturizing system that forms a moisturizing film on the skin.

▪ EWG All green/ Reach/ Vegan/ Clean at Sephora(2020)/Prop 65 conforming prescription.

Hyper Pigmentation Spot Ampoule

One Point Hyper-pigmentation spot ampoule with safety and effect for deep brightening even deep pigmentation with next-generation derma whitening technology Key Benefits Hyper Pigmentation Spot Ampoule

▪ Innovative new whitening material: Hypoallergenic whitening solution for sensitive and problematic skin, improving skin tone.

▪ A differentiated brightening effect with Active White TM ingredients with all thesis, clinical, and patented ingredients.

▪ EWG All green/ Reach/ Vegan/ Clean at Sephora (2020)/ Prop 65 conforming prescription.

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