Indie Brands Make-up & Why They Are Growing!

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So, what are these “indie” brands that are getting more and more market share in the beauty market? ⠀

The basic explanation is that “Indie Brands” are simply independently owned companies. Usually, their leaders are progressive, creative, and not afraid to change the game. These companies are purpose-driven, independently funded, and extremely design-conscious. ⠀

This means that they consider the manufacturing process and packaging design key differentiators. Moreover, the Indie Brand has a marketing strategy that is connected to a social initiative and a wish to change the world, which is very appealing for the millennium customers. ⠀

A couple of indie brand examples are Maya Chia, Grown Alchemist, YessStyle, and Captain Blankenship.⠀

Do you want to start your own indie brand? @SourcingLab can help you with that, we are a cosmetic manufacturing business in South Korea.

Why is SourcingLab your best option for Indie Brands?

We understand the challenges you will face as an Indie Brand, the specifics and details you need to expand your beauty brand into something bigger. Like many Indie Brands we started with a small team, our founder MiYeon is half Korean half German, started the business all by herself in South Korea, later the company came to expansion.

Feel free to give us a call at +8210-3009-2438 or fill our inquiry form to know more.

customer-care@sourcing-lab.com  •   +82 10 3009 2438

Look To Go Co., Ltd 

18F Jongno Tower, 51 Jongno, Jongno-gu, Seoul
Republic of Korea; Postal code: 03161