2020 will have made us discover various new brands and products innovative and highly efficient.
Because of the health crisis, cosmetics manufacturers had to find new ideas to make people consume and keep the market growing. And it worked. Even if the makeup sales decreased (approximately -25%), the skincare and body care product sales significantly increased (almost +220% in April 2020). So What will 2021 hold for us?? Many brands have already launched new innovative products and here are a non-exhaustive.
Top 5 of the new beauty products of 2021!
It’s the new product launched by the New York makeup and skincare brand Milk. They present it as one product that can be used as a liner, eye shadow, blush, or highlighter. Some of the shades can also be used on the lips to create a metallic look! All of those functions are reunited in an $18 tube.
Milk begins the line with 14 beautiful shades that can be used wet or dry, and colors are blendable and buildable to give the best experience to the consumers. The colors are very pigmented and hand-made, so for the same shade, each product can be a little bit different from the others. The Color Chalks are made with cruelty-free and gluten-free ingredients.
When you buy the Color Chalk, it comes in a peel-off wrapper and protective portable, reusable flip top tube, to not use unnecessary packaging or palette waste. The tube is made of recyclable materials. Creating sustainable and recyclable packaging is something that Sourcinglab can also do!
So, this product can definitely be considered as an innovative product of 2021 by giving the customers a multipurpose makeup product in a sustainable packaging. The brand which is already very trendy is not going to disappoint the makeup addicts!
The French skincare company specialized in vinotherapy has recently launched a new product range eco-responsible. They named it Vinoclean. Caudalie proposes 5 products ($28 each) with vegan and highly natural formulas and made of different textures for all types of skin.
You can choose the way you want to remove your makeup thanks to:
– The Gentle Cleansing Almond Milk: This Sulfate-free milk cleanses and removes make-up, it will leave your skin soft and nourished. This one is perfect for dry skin and sensitive eyes.
– The Micellar Cleansing Water: You can use this soap-free product to clean/hydrate your skin and remove your makeup. It will provide you a fresh and comfortable sensation.
– The Makeup Removing Cleansing Oil: If you’re struggling to remove waterproof makeup use this oil composed of 100% natural origin nourishing plant oils.
They also created the Instant Foaming Cleanser which is not a makeup remover but a face cleanser. It’s Sulfate-free and suitable for all types of skin! And finally, you can use the Moisturizing Toner with rose water. This alcohol-free toner will hydrate and soothes your skin while removing final traces of makeup.
As you can see the range is really complete. You can choose the product that suits your skin and your needs! Another good point is that all those products are packaged in recycled bottles and are fully recyclable too!
3) OLE HENRIKSEN Wrinkle Blur Bakuchiol Eye Gel Crème :
The Danish cosmetic manufacturer launched a new eye cream for the price of $49. The first thing we can notify is the transparent and airless packaging that serves a spiral of lavender swirls. It gives the bottle a cute and aesthetic aspect.
This Eye Gel Crème promises to instantly blur and reduces the look of fine lines and wrinkles. It also improves skin elasticity, reduces the appearance of dark circles, and Refreshes puffy-looking eyes.
The brand is using vegans and cruelty-free ingredients. In this cream we can find:
– Bakuchiol is a vegan retinol alternative. It is an antioxidant. It visibly reduces skin discolorations from environmental exposure. This ingredient provides the skin a soothing effect and targets the look of lines and wrinkles.
– Orchid stem cell which has a strong antioxidant and anti-inflammatory effect, helping to protect against sun damage and prevent wrinkles.
– Plant proteins to help reduce the look of under eye puffiness in the dark circles.
– Peptides to condition the skin.
Ole Henriksen eye cream definitely deserves to be in this top 5 of the new innovative products launched in 2021. The customer reviews are very positive, the cream respects all types of skin, even the most sensitive one. The product keeps its promises, after several uses the skin looks plumped and glowing. The brand proved itself to be sustainable and innovative by using vegan ingredients that will respect your skin.
4) Nyx Professional Makeup This Is Milky Lip Gloss :
The US cosmetics brand, NYX Professional launched in March their newest lip gloss line: This is Milky.
The brand presents its products as hydrating lip gloss, infused with a dairy-free vegan milk blend. You can use a single swipe to get a glassy wet shine for a natural look, but it can also be layered for more saturation!
The product benefits are 12-hour hydrations for your lips. It’s made with a vegan formula with no animal-derived ingredients or by-products, it’s also cruelty-free and PETA (People for the Ethical Treatment of Animals) certified.
For those interested NYX This Is Milky Glosses are priced at $8.50. They are already available in eight shades perfect for Spring! It provides a glossy finish with a sweet vanilla milkshake fragrance and flavor. Sourcinglab can provide you a high-quality formulation service to help you to find the best texture, ingredients, and aroma for your product line!
5) Paula’s choice 2% BHA Liquid Exfoliant :
This product from the made in USA brand Paula’s choice is not a new one, actually, it’s been a bestseller for many years. But recently it has become trendier and it has been nominated in the 2021 Allure and Glamour Reader’s Choice Award, that’s why we are going to talk about it!
The BHA ingredient (also known as salicylic acid) exfoliates dead skin cells while clearing pores for a more radiant tone. It also reduces fine lines and wrinkles to reveal remarkably smoother, younger-looking skin. They recommend using it twice daily after cleansing and toning. The skin quickly absorbs the fluid texture.
What makes this product special is that it is a gentle leave-on exfoliant. It suits every skin type, even sensitive ones unlike most exfoliants you can find on the market. Consumer feedbacks are really good, the product provides good results for the price of $25, and that’s the reason why this product is still so trendy in 2021!
Also remember that Paula’s choice is an innovative brand never tested on animals, Fragrance-free and non-irritating.
If you would like to create your own line of innovative products fill your inquiry in our contact form below! Sourcing-Lab is one-stop solution to start your beauty brand with Korean Cosmetic Manufacturers, we work together with Korean Cosmetic manufacturers to ensure that your brand has all the details that you need from packaging and formulation to documentation .
Also if you want to learn more about it, make sure you read our last article about the best Korean manufacturers and Sourcinglab partners!