Launching a cosmetics brand with Sourcinglab: A step-by-step guide.

Launching a cosmetics brand is a dream for many entrepreneurs, but bringing that brand to the market can be a challenging task. It takes a lot of time, effort, and resources to create a brand that stands out and appeals to customers. But what if you could take your brand from concept to market quickly and efficiently, with the help of an experienced partner?

That’s where Sourcinglab comes in. As a Korean cosmetics manufacturer and partner, Sourcinglab offers a one-stop solution for entrepreneurs launching a cosmetics brand of their own. With years of experience in the cosmetics industry and a deep understanding of the Korean beauty market, Sourcinglab has the expertise to bring your brand to life and take it to market in a fast and clean way.

In this blog post, we’ll explore the benefits of working with Sourcinglab to make your brand a reality. From product development to manufacturing and distribution, we’ll show you how Sourcinglab can help you create a successful cosmetics brand that resonates with your target audience. So let’s get started!

1 – Brand discovery:

The first step to creating a successful cosmetics brand is to define your brand identity. This involves understanding your target audience, your unique selling proposition, and your brand values. At Sourcinglab, we start this process by sending you our Brand Questionnaire. This questionnaire is designed to help our team understand your business and your expectations for your brand. 

We ask questions about your target audience, your brand story, your visual preferences, and more. By answering these questions, you’ll help us create a brand that accurately represents your business and resonates with your customers. Our team will then use this information to develop a branding and design project that aligns with your vision for your brand.

2 – Brand ideation:

Once we’ve received your completed Brand Questionnaire, our team at Sourcinglab will begin the brand ideation process. This involves using the information you’ve provided to create mood boards that reflect the idea and style you want your brand to transmit. Our team will work closely with you to understand your preferences and refine the mood boards until we’ve landed on a visual direction that aligns with your vision for your brand. 

The mood boards will include a range of visual compositions, such as color palettes, typography, and imagery. Once the final mood board is approved, our team will use it as a guide to develop the branding and design elements for your cosmetics brand. This process ensures that the final design accurately reflects your brand’s identity and resonates with your target audience.

3 – Proposal:

Once the brand ideation process is complete, our team at Sourcinglab will prepare a brand book that outlines all the guidelines for your branding. This book includes all the fonts, logo variations, and examples of applications in social media pages and packaging. The brand book serves as a guide for your branding and design elements, ensuring that all future marketing and packaging materials are cohesive and consistent with your brand’s identity. 

Our team will work with you to ensure that the brand book meets your expectations and accurately represents your brand. With the brand book complete, we can move on to the next step in the process – product development.


SourcingLab is Korea’s leading international cosmetic development services firm with access to the latest formulations in Skincare, Makeup, Hair & Body Care. Our clients range from global major corporations to well-funded startups. SourcingLab will guide you through the process from Conceptualization, Branding, and Design through Development to Production, Regulatory Compliance, and Logistics. With an International Team and a streamlined process, we will help you go to market fast and clean.

Contact us.  •   +82 10 3009 2438

Look To Go Co., Ltd 

18F Jongno Tower, 51 Jongno, Jongno-gu, Seoul
Republic of Korea; Postal code: 03161