Calming face serum: expert tips

If you’re looking to spice up your skincare routine with a product that delivers a larger, more potent dose of active ingredients than a cleanser or moisturizer, a facial serum might be just for you.

Facial serums are designed to nourish, protect and moisturize your skin. This is the next step after cleansing and before moisturizing.

Let’s dive into the benefits of using a calming face serum and how different types can benefit your skin. Moreover, get to know our calming gel face serum and how we can help you expand your beauty brand:

What is a serum?

The concept in serums is that many active molecules may penetrate the surface of the skin for optimal results. Due to the higher concentration, it usually takes a shorter time to see visible results.

Many people wonder why they can’t just put moisturizer or cream on their skin instead of serum. While there’s no hard and fast rule, studies recommend using both and layering accordingly.

Since the serum is lightweight and releases active ingredients into the skin quickly, use it first after cleansing.

Our calming gel face serum 

Our ready-to-go gel serum formulation has lightweight products with high concentrations of active ingredients. They absorb quickly into your skin, making them a great next step after cleansing. 

Its gel formula seems to burst with moisture, which hydrates, cool and calm your skin, helping its vitality. 

This formulation is also oil-free possible. Also, pearls and capsules can be added. 

Benefits of using a serum

But you also need to lock in your serum for maximum benefits, which is why a moisturizer or face cream is the next step.

Think of serums as your secret weapon for treating skin concerns like blemishes, dullness, fine lines, or acne, and moisturizers as your key to hydrating your skin.

If you use a facial serum that works well for the type of problem you’re trying to treat, there are many benefits to a serum.

Let’s take a closer look at some of the key benefits of adding this product to your skincare routine:

  • Absorbs quickly into your skin. Serums are lighter skin care formulations than moisturizers. Due to the thinner viscosity, the serum is more easily absorbed by the skin. This makes face serums an ideal first step in the layering process.
  • Soothes sensitive skin. Refreshing serums are usually better for those with acne-prone or oily skin.
  • Improves the appearance of fine lines and wrinkles. Some face serums contain ingredients like retinol, which can help reduce the appearance of fine lines and wrinkles.
  • Protect your skin from free radicals and future damage. Serum with ingredients like vitamin C, vitamin E, Ferulic Acid, Green Tea, Resveratrol, and Astaxanthin helps protect against oxidative damage from ultraviolet (UV) light and pollution that can lead to premature aging and wrinkles.
  • It is possible to provide more obvious results. Higher concentrations of active ingredients can provide more visible results than other types of skin products.
  • Feels light on the skin. Because they absorb quickly into the skin, face serums don’t feel heavy or greasy.


When choosing a skin serum, it’s important to realize that there are different types of serums, and which specific ingredients to look for based on your goals.

In general, facial essences fall into the following categories:

Anti-aging serum

Anti-aging program to boost skin renewal and collagen production. According to Palm, this type of serum usually contains retinol or bakuchiol, or both.

Brightening Serum

Often rich in antioxidants and anti-pigmentation ingredients to improve skin tone. The main ingredients include vitamin C, glycolic acid, kojic acid, ferulic acid, mushroom extract, licorice root or lactic acid, etc.

Hydrating Serum

The Hydrating Serum contains Hyaluronic Acid, a molecule that physically binds moisture in the skin to keep it refreshed, plump and youthful.

Children produce large amounts of hyaluronic acid that binds to collagen, but as we age we lose collagen and the acid that attaches it. Topical serums containing hyaluronic acid can temporarily bind moisture in the skin’s surface layer, leaving your skin looking refreshed and hydrated. It also minimizes the appearance of fine lines.

Hydrating serums often contain vitamin B5, which helps keep skin hydrated.

Free-radical serum

Antioxidants fight free radicals that can damage healthy skin. To prevent free radicals from damaging your skin, choose a serum that contains ingredients like vitamins C, A, E, and resveratrol.

Acne and Sensitive Skin Serum

Anti-acne serums often contain salicylic acid or similar herbal derivatives. Also look out for niacinamide (a form of vitamin B3), which is a soothing, moisturizing, and anti-inflammatory ingredient that, when combined with other active ingredients, can minimize irritation and soothe sensitive skin.

Skin texture serum

To improve skin texture and overall appearance, Shainhouse recommends using a serum with Glycolic Acid Serum.

This alpha hydroxy acid, derived from sugar cane, penetrates the top layer of the epidermis and breaks down the bonds between cells. It can also help remove dullness, discoloration, and dead cells for smoother, more radiant skin with more even texture, tone, and color

How to use them properly 

The best way to use a face serum is as a base layer for heavier products like moisturizers, sunscreen, and makeup. While youthful skin often only requires gentle cleansing and daily broad-spectrum sunscreen, it helps to stick to a healthy, preventive skincare routine. This helps prevent discoloration, oxidative damage, dehydration, premature aging, and wrinkles.

After cleansing and toning your skin, you can use your face serum once or twice a day. Think of it as a post-purification step. How often you apply your serum to your skin depends on your goals. 

Tips to help you decide when to apply it to your skin:

  • Anti-pigmentation and antioxidant serum work best in the morning. This helps protect your skin from environmental aggressors and free radicals created by light, including UV rays and high-energy visible light.
  • Antiaging serums are usually best used at night. This allows the ingredients to work with your body’s circadian rhythm to repair and renew the skin.
  • A moisturizing serum for dry skin can be used twice a day to keep skin hydrated and hydrated.

Skin care products are applied from thin to thick. Most serums work best when applied as a first layer, directly onto clean skin after a cleanser.

Face serums are lightweight products with high concentrations of active ingredients. They absorb quickly into your skin, making them a great next step after cleansing. There are many different types of serums, each with unique uses and ingredients. Some serums help brighten your complexion or reduce blemishes, while others focus on boosting hydration or fighting signs of aging.

aIf you’re not sure whether a facial serum is right for you or which type to use for your skin, consult a board-certified dermatologist for more information.


SourcingLab is Korea’s leading international cosmetic development services firm with access to the latest formulations in Skincare, Makeup, Hair & Body Care. Our clients range from global major corporations to well-funded startups. SourcingLab will guide you through the process from Conceptualization, Branding, and Design through Development to Production, Regulatory Compliance, and Logistics. With an International Team and a streamlined process, we will help you go to market fast and clean.

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